Connect Training Group

Whether you manage or own a small business, are looking to get into a marketing role or want to improve your career prospects with additional qualifications this marketing short course will give you a basic understanding on how to implement marketing strategies and how to promote products and/or services.

Learning Outcomes

• Understand the basics of marketing
• Effective selling techniques
• Legal requirements relating to marketing activities
• Determine your market and 'The Market Mix'
• Plan promotional activities and set objectives
• Understand the consumer decision-making process
• Develop a Marketing Plan
• Review and report on promotional activities

Designed For:

• Business owners
• Marketing Managers
• Marketing Coordinators
• Marketing Officers
• Web developers